Stop the Scroll: 7 Post Ideas That Actually Work for Small Business Owners
Let’s face it, coming up with content day after day can feel like a full-time job (because it kind of is). Whether you're a med spa trying to stand out in a saturated feed or a contractor who isn’t sure what to post besides before-and-afters, one thing is true: you need content that connects.
At Heirloom Socials, we don’t believe in posting just to post. Here are 7 post ideas that consistently drive engagement, build trust, and help small businesses grow.
1. A Day in the Life
Show people what goes on behind the scenes. Whether it's setting up your treatment room, reviewing a client’s design plans, or grabbing coffee before a busy install, people love seeing the human side of your brand.
2. Answer Your Most Asked Question
What do people always ask you in the DMs, at consultations, or in person? Turn it into a quick post or reel. Bonus: it positions you as the expert and saves you time answering it over and over again.
3. Share a Hot Take
Be (tastefully) opinionated. Talk about a common myth in your industry, an overused trend you’d skip, or what actually matters in your field. It builds credibility and gets people talking.
4. Tell a Story
People connect with stories, not stats. Share a client transformation, your journey as a business owner, or the “why” behind your services. Keep it honest and easy to read.
5. Celebrate a Win
Whether it’s hitting 10k followers or finally finishing a big project, share the moment—and how you got there. It gives your audience something to root for.
6. Highlight a Product or Service—Softly
Instead of saying “BOOK NOW,” explain why someone loves this treatment, what problem it solves, or what to expect. Sell the result, not the feature.
7. Reintroduce Yourself
New people are always finding your page. Reintroduce yourself every 6–8 weeks with a photo of you, a few fun facts, and a quick overview of what you offer.
Need help putting this all into action? That’s what we do.
At Heirloom Socials, we create intentional, results-driven content for small businesses who want to grow without burning out.
📩 Reach out today and let’s build a strategy that actually works.